Drive engagement with LinkedIn Showcase Pages

LinkedIn has a great feature for companies and organisations that have diverse range of services and brands: Showcase pages.

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Showcase pages are connected to regular LinkedIn company pages, however they work as landing pages to feature niche content and to engage with specific target groups.

Here are some benefits of a Showcase page:

 A Showcase page has a bigger header image, making it easier to deliver marketing message at a glimpse. Read More…

Facebook says goodbye to browsers with mobile deep-linking

As smartphone users, we’ve had to deal with some pretty painful, clunky experiences, when browsing between applications. Pain-points like dealing with new browser tabs and logins to simply see an Instagram photo that someone shared on Facebook, or listen to a song on Spotify that your friend Tweeted about…

Yesterday, Facebook put an end to this misery with app to app linking.

AppLinks is a new and open-source innovation that works across all the major platforms (iOS, Android & Windows) and lets developers allow users to link between apps just by adding few lines of meta-tag code:

Publishing App Link metadata is as simple as adding a few lines to the <head> tag in the HTML for your content. A simple web page that provides App Link metadata might look like this:
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Source: http://applinks.org/documentation/

Read More…

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